Everything You Should Know about Book Publishing, Book Promotion, and Self Publishing. A Step-By-Step Guide for Authors by Arielle Ford: "Once your books hit the store shelves, the clock starts ticking. You have three weeks to sell out before they ship your baby back and call it a “failure”. The fastest way to move books is with publicity… that’s getting on TV, radio, newspapers and magazines… for interviews and reviews.
In this important video, I’ll tell you how to find, reach out and get these interviews"
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